Everyday Inspiration

Wherever you go, you can find design inspiration. Something can catch your eye while you're shopping, cruising the internet, or even just driving through town. Here are a few things that got my attention just while I was out shopping around at Walmart, Bath and Body Works, Hibbett, Academy and JC Penney.

One of the first things I saw when I walked into JC Penney was this "Donut Shop" coffee in the kitchen appliances section.

I think what first caught my eye was the color combination. I really like the mint green color (it's the color I've been into lately) along with the red orange and light blue. I thought they all worked well together for the retro-looking theme the package seems to be going for. I also liked the fonts they used, and that they curved the lines the letters sit on a bit. The logo really looks like something you would see in an old fashioned coffee shop.
I think the target audience for this would be anyone who enjoys coffee, but the package I think would attract more women, or people who like the "retro" feel. The production process would include designing the piece and sending it to a printer would could print on the special thick paper for the box. The printer would also need a die cut so that the box could be folded properly. The call to action is to buy this coffee to enjoy, preferably with your donuts/breakfast.

My boyfriend and I left JC Penney and walked into Hibbett to look around. It one poster that seemed the most interesting to me in the whole store was this one:

I liked that the person in the picture was a dark silhouette against a bright yellow background, along with the orange and green pattern strip above the line of trees. I'm not really sure why, but I don't really like that "OUT" is larger than all the other text. I feel like "BLACK" should have just as much emphasis at "OUT" and they should be considered one. Other than that, I really like the design of this poster. I like the "COLDBLACK" logo at the top next to the Under Armour symbol. I think that's a really unique font and it fits well with the poster.
The target audience would be men/boys for this particular product, because they were men's t-shirts, and it would be for the men who are into sports or exercising. The production process would include the designer putting together the image with the text and creating the pattern on the poster, and then sending it off to print on poster board. The call to action is for you to buy this shirt and feel the benefits of its new design.

When we left Hibbett, we went into Bath and Body Works, where I was really tempted to buy a bunch of new stuff. My boyfriend doesn't help much when he keeps telling me to go ahead and just get something! Here I saw a lot of color combinations that I would really like to use when the time comes.

A lot of Bath and Body Works' designs are simple, and that may also be why I like them.

I like that they used different shades of the same color. My eyes were really drawn to the blue container. It's simple but still really pretty to me. I also thought the little designs on the coral containers were interesting and I liked that they were a little abstract. The logo is simple, all lowercase, and that is something else that I like. It also contrasts well with the dark blue.

I think these products target audience would include mainly women/girls. The pretty designs and colors are girly and would attract any girl that is interested in spending a little more on their bathroom essentials. The production process would include the designer designing the label, and they would need to include a bleed for these images, and then having the designs printed on a sticky label and places on the plastic containers. The call to action is to buy this to help relieve stress and feel more calm.

I had to make a trip to Walmart after we left the mall, so when we got there we decided to look around. We went to the electronics accessories area and I saw this iPod case that I really did not like.

I've never liked "glam" designs like this. I think it looks really tacky. The lips, stars and butterflies do not appeal to me. I think that some girls would really like this though, and I would imagine the target audience being mainly younger girls, such as preteens, and maybe some teenagers. The production process for this piece would include coming up with the design, creating it in Illustrator and having it printed directly onto the plastic. If you feel the case you can tell that there is not sticker on the case and that the ink is slightly raised. The call to action would be for you to buy a protective case for your iPod.


All information in this post is my own knowledge, and all of the pictures were taken by me.