Billboard Project

The billboard we are supposed to design will be an extension of the magazine ad we create. It will have the same content, only it will be designed for requirements of a billboard. The billboard requires RGB images and images with 72 ppi. You don't need to have high resolution images since the billboard would be seen from far away.

The purpose of this ad will be the same as the magazine ad. It is to get women/girls interested in a new girly perfume that is out by Vera Wang. The billboard's call to action will be for the people interested in the product to go to the nearest store (such as Macy's) to check out the fragrance.

The file will be set up to be 10 ft. 6.5 inches by 22 ft. by 9.5 inches. The finished product will be 10 ft. 5 inches by 22 ft. 8 inches. That allows for there to be a 1.5 inch bleed.

Here are my thumbnails:

Here are my rough drafts:

Here is my final image for the billboard campaign: