Magazine Ad Project

Our fourth project for Digital File Prep is a combination of a magazine ad and billboard ad. I decided to create an advertisement for Elle magazine, and I was able to find their ad specifications online. They offer a PDF download of all the requirements for advertising in their magazine. My ad with advertise Vera Wang's fragrance called Princess, and I will be using the photos I took of my own bottle of the perfume last semester in Studio Product Photography. I'm excited to see how this will all turn out! I'm also excited to use something I previously did in another class and apply it somewhere else.

My target audience will be females would enjoy girly things and are looking for a perfume that portrays that. This target audience will also enjoy reading about and finding new fashion, since that is what Elle magazine is focused on. The magazine ad will tell the audience to go to their nearest Kohl's, Macy's or other department store to find the fragrance. The magazine ad will also include a Microsoft tag, and I plan on having that tag redirect the person to a page online that advertises Princess.

Elle magazine requires a minimum of .125 bleed and .25 margins on a full page ad. The ad must be submitted to Elle in PDF/X-1aformat and CMYK color mode. The final ad size will be 8 by 10.875 inches. Live area size will be 7.5 by 10.375 inches. The price to have an ad in Elle magazine is $148,270. At first I thought that had to be a typo! I had to email the Group Production Manager from the Hearst magazine company to find out the price, because it is not included in their downloadable PDF of magazine specs.

Here are my thumbnails:

And my rough drafts:

And here is my final image!