National Logo Redesign

Recently, JCPenney came out with a new logo and a new pricing strategy. Their new goal is to not have "One Day Only!" sales every other day, but to always offer the lowest prices possible.  The CEO of the company says that they will offer prices that will draw customers in all year long, rather than on the days of sales. They felt that the new makeover of the pricing strategies called for a new logo.

Here is the old logo:

And here is their latest logo:

 

The new logo still incorporates the square that the old logo had, except this time it is used to help portray an American flag. They also cut the name in the logo down from "jcpenney" to just "jcp".

I personally do not like the new logo compared to the old. I think the new logo has too much empty space. I don't even really like that it resembles an American flag. I think that they should have stuck to the old logo, although it is quite plain too, or came up with a new idea all together.

Sources:
http://www.brandchannel.com/home/post/JCPenney-Rebrands-012612.aspx
http://abcnews.go.com/blogs/business/2012/01/what-to-expect-j-c-penneys-new-pricing-strategy/