Variable Data Direct Mailer Project

Variable Data printing allows us to mail personalized mail pieces to various people. It can go from one thing changing on the piece, like the person's mailing address, to several items in the design, like pictures, the person's name included in the text and other items.

In my Digital File Prep class, we've moved onto making a direct mail piece that will contain variable data. In the project, we are to decide a target audience, and divide the audience into two different categories.
For my project, I have decided to make a mailer for two different trips offered by one travel agency to go to Colorado. The first category of the mailer will be focused on a trip where you can go mountain biking. I plan on aiming this piece at my male audience. The second category will be focused on a ski trip, and this mailer version will  be directed towards my female audience.
The mailers will make the audience curious about what's being offered, and ask them to call a number to find out more. I plan on offering specials on the mailer and I think that would cause a greater number of customers who would call for more information.
For this project, the mailer is going to be 5x7 inches, or vice versa, and I will include a quarter inch margin, and an 1/8 inch bleed where necessary.

Here are my thumbnails and rough drafts I've created for this project:

The first thumbnail is the front of the mailer and it goes with the second thumbnail, which is the back of the mailer. The third and fourth thumbnails are the front of another design I made and they go with the fifth thumbnail that will make the back. The text on the back of the mailers will change accordingly with the fronts.

Here are my rough drafts:

 

When I went to get the proof of my mailer printed, I found that to print 100 5x7 inch color mailers front and back it would cost $32.42. The unit price is about $0.30.

With this project, I was able to cross off another vector image that's required on my Master Image List. The other images I used did not qualify for anything on the list. All the raster .TIFF images were downloaded for free from iStock. The vector social media icons were made available on ANGEL for free download/use and the ARROW Vacations logo was created by Dustin Engle and used with permission.

The Variable Data class will work on our files once they receive them and will be working on them throughout the semester. Once they have completed our files, we will receive the finished prints with all the variable data changed as we directed. I'm looking forward to seeing them printed!